Penguin Creative

Clever Food Packaging

Lee Steffen — Wed, 27 Jan 2010 22:15:21 +0000

This creative food packaging was designed to encourage people to change their bad eating habits. The project includes carrot sticks packaged like cigarettes, blueberries in a blister pack, and celery sticks in a french fry carton.

Lego House

Lee Steffen — Mon, 25 Jan 2010 18:08:16 +0000

James May, a fan of the Lego brand since childhood used nearly 816 million pieces of LEGO pieces to build this two-story house in the countryside.

All You Need Is Love

Lee Steffen — Sun, 17 Jan 2010 20:01:16 +0000

A rare color photo of the The Beatles taken in 1957. George Harrison is 14, John Lennon is 16, and Paul McCartney is 15.

Career Evolution: Advertising

Lee Steffen — Tue, 21 Apr 2009 17:04:12 +0000

The 8 Types of Bad Creative Critics

Lee Steffen — Wed, 25 Mar 2009 21:04:23 +0000

Anyone who does day-to-day work as a creative will undoubtedly love this.

The NEW penguincreative.com!

Lee Steffen — Tue, 03 Mar 2009 04:05:08 +0000

After many months, we are very excited to announce the launch of the all-NEW penguincreative.com! In addition to the website, we are also proud to unveil a brand new Penguin blog (seen here).

Thank you all for your continued business and support! We wouldn’t be here without you and are excited about all of the new opportunities this year continues to bring. Please let us know what you think!

Recent National Recognition

Lee Steffen — Wed, 11 Feb 2009 07:05:00 +0000

Townhall is a well-known conservative political site with nearly a million visitors per month and contributors such as Bill O’Reilly and Fred Thompson. About a year and a half ago, I was contacted to be a consulting creative director and translate their strong web presence into a successful editorial publication.

After many months of work, I was able to aid in the creation, design and the successful launch of Townhall Magazine. We just found out that the magazine has been named one of the Hottest Magazine Launches of 2008, along with National Geographic, The Wall Street Journal and USA Today, among others! Below are a few sample spreads.

Dreams of Flying

Lee Steffen — Sun, 08 Feb 2009 15:56:00 +0000

German photographer Jan Von Holleben has an incredibly innovative series called Dreams of Flying, that captures the fantasy and the fun of being a child.

Real-Life Photoshop

Lee Steffen — Sat, 07 Feb 2009 19:51:00 +0000

Great ad from the people at Adobe.

Logo Tournament

Lee Steffen — Mon, 02 Feb 2009 13:01:00 +0000

With the help of Siegel+Gale’s Howard Belk and Sven Seger, Pentagram’s Michael Bierut, and LogoLounge.com’s Bill Gardner, Fortune magazine pitted 16 logos to determine the ultimate logo. Although the selection process obviously wasn’t a science, it is still fun to see the results. (I would have never guessed Target would win it all. (via BrandNew)