Penguin Creative

Clever Food Packaging

Posted by Lee Steffen | Filed under Branding, Packaging

This creative food packaging was designed to encourage people to change their bad eating habits. The project includes carrot sticks packaged like cigarettes, blueberries in a blister pack, and celery sticks in a french fry carton.

Read more | Comments (1) | January 27th, 2010

The NEW penguincreative.com!

Posted by Lee Steffen | Filed under Branding, Graphic Design, Internet / Blogs, New Work

After many months, we are very excited to announce the launch of the all-NEW penguincreative.com! In addition to the website, we are also proud to unveil a brand new Penguin blog (seen here).

Thank you all for your continued business and support! We wouldn’t be here without you and are excited about all of the new opportunities this year continues to bring. Please let us know what you think!

Read more | Comments (2) | March 2nd, 2009

Logo Tournament

Posted by Lee Steffen | Filed under Branding, Graphic Design

With the help of Siegel+Gale’s Howard Belk and Sven Seger, Pentagram’s Michael Bierut, and LogoLounge.com’s Bill Gardner, Fortune magazine pitted 16 logos to determine the ultimate logo. Although the selection process obviously wasn’t a science, it is still fun to see the results. (I would have never guessed Target would win it all. (via BrandNew)

Read more | Comments (0) | February 2nd, 2009

Fun With Icons

Posted by Lee Steffen | Filed under Branding

It’s amazing how modifying a few lines and shapes can speak so clearly. I can definitely relate to the bottom right icon, but thankfully not as much in recent months (… I’m sure my wife agrees).

Read more | Comments (0) | August 4th, 2008

A New Journey

Posted by Lee Steffen | Filed under Branding, Graphic Design

I have the privilege of joining three other incredibly talented individuals to form a new agency called the Vine Collective. Our new site just went live today. I will continue as a freelance designer, but am quite excited to see what new territory the Vine will take us to.

Read more | Comments (1) | July 28th, 2008

Logo Mashups

Posted by Lee Steffen | Filed under Branding

Brazilian designer Mario Amaya has come up with a fun series of logo mashups, many which are very convincing.

Read more | Comments (0) | June 10th, 2008

Annual “Life” Reports

Posted by Lee Steffen | Filed under Branding, Information Design

NYC designer Nicolas Feltron has become infamous for his incredibly well designed annual reports based around his life. Although these reports give a whole new meaning to obsessive compulsive, you’ve got to give it to this guy for his unbelievable documentation. Here are the 2005 and 2006 additions as well.

Read more | Comments (0) | June 8th, 2008

May The Best Logo Win

Posted by Lee Steffen | Filed under Branding, Graphic Design

Salon.com has a great article on the strategy, and importance, of a strong visual identity in the presidential race. I love the way they put it: “The battle for the presidency may have as much to do with fonts, flags and sunrises as healthcare plans and war stances.”

Apparently, not all of the candidates think their graphics are particularly important, based on some of the below logos. But there is one clear standout in the batch. “Obama is marketing like Apple, Nike or Starbucks. He’s selling an experience. It is all done with such skill and finesse that as a professional I am in absolute awe,” according to Michael Beirut of Pentagram.

Obama’s signature “O” is the product of Chicago-based branding firm Sender. A true logo, one that is recognizable apart from the candidate’s name, it uses the traditional color palette. “You can’t walk away from the red, white and blue completely,” argues Sol Sender, the company’s president, “so what can you do that’s new and fresh?” Sender’s team came up with a white sunrise against a blue sky, over a landscape implied by red and white stripes. Indeed, it seems to be an allusion to Ronald Reagan’s effective 1984 slogan: “It’s morning in America.” It also recalls the Japanese rising sun and, more interestingly, has a strong graphic kinship with the state flag of Arizona, home state of Republican front-runner John McCain.