Clever Food Packaging
Posted by Lee Steffen | Filed under Branding, Packaging
This creative food packaging was designed to encourage people to change their bad eating habits. The project includes carrot sticks packaged like cigarettes, blueberries in a blister pack, and celery sticks in a french fry carton.
Lego House
Posted by Lee Steffen | Filed under Architecture, Art
James May, a fan of the Lego brand since childhood used nearly 816 million pieces of LEGO pieces to build this two-story house in the countryside.
All You Need Is Love
Posted by Lee Steffen | Filed under Music, Photography
A rare color photo of the The Beatles taken in 1957. George Harrison is 14, John Lennon is 16, and Paul McCartney is 15.
Career Evolution: Advertising
Posted by Lee Steffen | Filed under Advertising
The 8 Types of Bad Creative Critics
Posted by Lee Steffen | Filed under Funny, Graphic Design
Anyone who does day-to-day work as a creative will undoubtedly love this.
The NEW penguincreative.com!
Posted by Lee Steffen | Filed under Branding, Graphic Design, Internet / Blogs, New Work
After many months, we are very excited to announce the launch of the all-NEW penguincreative.com! In addition to the website, we are also proud to unveil a brand new Penguin blog (seen here).
Thank you all for your continued business and support! We wouldn’t be here without you and are excited about all of the new opportunities this year continues to bring. Please let us know what you think!
Recent National Recognition
Posted by Lee Steffen | Filed under Magazines, New Work
Townhall is a well-known conservative political site with nearly a million visitors per month and contributors such as Bill O’Reilly and Fred Thompson. About a year and a half ago, I was contacted to be a consulting creative director and translate their strong web presence into a successful editorial publication.
After many months of work, I was able to aid in the creation, design and the successful launch of Townhall Magazine. We just found out that the magazine has been named one of the Hottest Magazine Launches of 2008, along with National Geographic, The Wall Street Journal and USA Today, among others! Below are a few sample spreads.
Dreams of Flying
Posted by Lee Steffen | Filed under Photography
German photographer Jan Von Holleben has an incredibly innovative series called Dreams of Flying, that captures the fantasy and the fun of being a child.
Real-Life Photoshop
Posted by Lee Steffen | Filed under Advertising, Graphic Design
Great ad from the people at Adobe.
Logo Tournament
Posted by Lee Steffen | Filed under Branding, Graphic Design
With the help of Siegel+Gale’s Howard Belk and Sven Seger, Pentagram’s Michael Bierut, and LogoLounge.com’s Bill Gardner, Fortune magazine pitted 16 logos to determine the ultimate logo. Although the selection process obviously wasn’t a science, it is still fun to see the results. (I would have never guessed Target would win it all. (via BrandNew)
